If your organization has not encountered this shift yet, consider yourself fortunate, but plan accordingly.
It is good to have people who follow you and will give you honest feedback if they don’t understand what you have posted.
If we aren’t critical about ourselves, no one will be until there’s a loss of civilian lives, a catastrophic fire, or even a line-of-duty death.
You are the place your community thinks of when looking for information on their car seats. They would much rather come to your firehouse than any other choice available.
What is the perception of your fire department within your community?
When you work with the media and help them to do their job, they will in turn help you to do your job.